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Regional media refers to the media that is being confined to a specific geographical area for the people of that area which serves the purpose of delivering the news to the local citizens present there. Regional media channels also help people who do not understand Hindi or English to get daily news from their locality and in their state in the language that they speak .For example, a regional news channel in Bangalore, Karnataka will be of Kannnada language.The veiwership of regional news in India is higher than Hindi news channels for those particular regions but since Hindi media channels are seen across the whole country it has an overall higher National veiwership.Some of the popular media channels that are prevalent in Karnataka are Zee kannada, TV9 Kannada, Public Tv , Suvarna news, News 18 Kannada.
Today we will talk about some of the different regional news channels that are present in Karnataka and how compare the TRP of the top 5 popular media channels and TV shows in Karnataka which also includes the regional news channels.
Broadcast Audience research council (BARC) currently measures the television points and publishes the same every Thursday, we saw Sun network channel Udaya TV led the chart during the COVID 19 crisis and lockdown.
Firstly in media we have to look at the top 5 Kannada channels and programs which was led by ZEE Kannada with 3019416 TRP points followed by Udaya TV with 279978 TRP points. Third came in Star Suvarna followed by Colours Kannada and Udaya movies with. TRP of 185917, 181647 and 125916 respectively. So it was seen that Udaya Television Rating Points or TRP is calculated by using the denominator as the total number of target audience, and the total impressions delivered to this audience in the numerator x 100. It was seen that whenever ZEE Kannada had a television show people used to tune in as it’s veiwership is high when we look at the TRP when compared to the number of impressions delivered to the audience which was less in the other channels. The show named Naagini 2 had the highest TRP of all programs which stood at with a TRP of 5031 Out of the top 5 tv shows that had the highest TRP, 4 of them were shows that were telecasted in Karnataka TV while the only show that was on the list was placed 2nd which is a movie telecasted in UDAYA TV which goes by the name of Anjani Putra, Anjani Putra was shown to have a TRP of 4404. The other three shows were Now if we look at the Kannada news channels during the COVID 19 crisis Gatti Mela, Jothe Jotheyali and Yaree Nee Mohini which were telecasted in Kannada TV had a TRP of 3872, 3808 and 3659 respectively. This only shows the dominance that Kannada TV had over other channels.The good tv shows telecasted were one of the main reasons for Kannada TV to gain such popularity amongst other Kannada regional media channel A high TRP for a show means that higher number of people used to tune in to watch that particular tv show
The top 5 news channels consisted of TV9 Kannada, Public TV, Suvarna News, News 18 Kannada and Dighvijay 24 x 7 news. TV9 Kannada led the TRP charts with 171620 points which was followed by Public TV, Suvarna News, News 18 Kannada and Dighvijay 24 x 7 with 92612,73478, 42708 and 27430 respectively . This says that TV9 produces news content that are important for the people and that is the reason for their higher viewership
Such high TRPs for regional media channels show that till this day people need regional channels to a very large extent as India still has a lot of people who do not know other languages while there are also people who prefer watching regional media channels over English or Hindi media channels simply because they embrace and respect their language a lot. Watching regional media channels also helps in a much more clear understanding for people who are not that much familiar with other languages, understand the weight and how important of the news that is being telecasted and how it can impact their lives, it also gives them the essence that they stick by their roots and listen to the media provided to them in their regional language. Below is the graph provided for the TRP of the top 5 news and TV channels and TV shows in Karnataka which is in their regional language :-
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